Charity special events come in many forms.  Receptions, dinners, galas, roundtables, virtual briefings and everything in between. And for many charities, they remain a familiar part of the fundraising mix.

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But behind the scenes, a lot of teams are asking the same questions.

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Are you struggling to fill a drinks reception with the right people?
Is your comedy night stalling on ticket sales?
Is your gala dinner barely breaking even once the costs are in?

Are your events teams carrying ambitious income targets with limited support to actually deliver them?

This practical, honest session creates space to step back, ask better questions, and rethink how special events can genuinely earn their place within a joined-up income strategy.

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It’s not about stopping events.

It’s about being more intentional about why and how we run them.

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We’ll tackle awkward questions like:

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• Are we brave enough to admit when an event has had its day?

• Are we measuring success properly or just counting what’s easiest?

• Who is this event really for — our audience, or our organisation?

• Are we running this event because it’s strategic or because it’s a gift in kind?

• Are we designing an event people want to attend or just trying to fill a room?

• Should we host a special event because a trustee knows the runner-up from Big Brother series 3 who’ll do it for free? (Clue, no!)

• And, of course, is the gala dinner actually dead? 
   

You’ll leave with:
 

• Practical ways to make your special events more effective, sustainable and valued across your organisation

• Ideas to help events play a clearer role within a joined-up income strategy

• A broader, healthier way to think about success beyond the event itself

• Approaches that reduce pressure on teams while maintaining income and impact

• Confidence to have better conversations internally about events, expectations and support
   

Who’s this for?
Events fundraisers, high value fundraising teams, heads of fundraising and anyone quietly wondering what to do with events they’ve inherited.
 

Bring your own seriously awkward questions. 

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When?

17 March, 10am-11:30am GMT

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Cost

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My aim is make every session I host affordable for all charities and not for profit organisations. This session is £29 per person.